This is the first time DC have ever committed to an active wear line for women, despite there being a long running availability of men’s activewear with DC characters and themes at many chain stores.
Her Universe, a company that produces female fan-centric clothing in an inclusive range of sizes and who exhibits at conventions as well as selling through stores like Hot Top, has spear-headed the line. The new activewear line features Wonder Woman strongly, Batman, Superman, and hero-themed slogans. The new line actually landed this week at Kohl’s, so spring fitness regimes can now power-up.
Actress and Her Universe Founder Ashley Eckstein says:
Fans have been asking me to design DC fashion for a while now. I’m honored to be a part of the DC family as the voice of Cheetah in DC Super Hero Girls, and this collaboration became inevitable, as it has been in the works for some time. It’s a dream come true to design for Wonder Woman, Batman and Superman, three characters that I love so much!
Eckstein has also created promo videos to introduce the line, as seen below, and even short workout regimes suggested for each aspect of the activewear line: