SDCC ’17: FYE Knows How To Pop Up For Exclusives

by Hannah Means Shannon

 

In Downtown San Diego’s Horton Plaza outdoor mall, FYE is flying its convention colors early as of Wednesday, July 19th, otherwise known as “preview night”. They have set up not one but TWO Pop Up Shops to accommodate convention-goers who might be shopping in the Gaslamp District this week and weekend for SDCC ’17.

The first of the Pop Up Shops is entirely themed on WWE, and boy is it thematically blinged up. Going inside is a wrestling fan’s dream.

Applied sticker “arrows” on the ground direct fans to the exclusives being sold inside:

FYE’s second Pop Up Shop is just across the balcony from the first, and is much more eclectic, but incredibly well stocked with fan-favorite goodies and FYE exclusive Funko POPs. Its signage is Justice League themed.

And all this in the lovely setting of Horton Plaza with it’s local comic shop, a Hot Topic, and plenty of other cool shops. Not to mention a food court and coffee shops–so it’s pretty much a destination in itself.