Josh Bennett, a fashion designer and ingenious knitter, is bringing the Marvel Universe to his creations in a new line inspired by the film Thor: Ragnarok.
The new line will “showcase Nordic influences, luxury fibers, and fantastical touches” in a limited range of men’s sweaters available this holiday season.
Hand knitting has been having a comeback lately, and Bennett has created custom knitwear collections in conjunction with Bergdorf Goodman, Michael Bastian, Tommy Hilfiger, and others.
Bennett has also expanded his business by using KOCO (Knit One Care One), a knitting hub located in India, that “empowers and educates women in the skills of knitting, math, and English”.
When Thor: Ragnarok was announced as a November release, the “unique settings, bold colors, and sense of wonder” inspired Bennett’s knitwear collection.
Thor has been a character in Nordic mythology long before Marvel captured the Asgardian prince in his debut comic in 1950. The film reference was a fantastic help to tell the story and set the mood, but I knew I did not want these sweaters to be literal depictions of the characters. I decided to combine aspects of the original Norse stories with the rich Marvel storytelling, making each sweater desirable to super fans of both genres. Each design has unique details that reference both authentic Norse mythology and Marvel plot points.
The Josh Bennett x Marvel collection ranges from $1095 – $1495 USD and is available to shop online at www.joshbennettnyc.com beginning November 10th with a pre sale October 10th.
That price range may well be beyond the budget of many Marvel fans and fashion enthusiasts, but if you can swing it, you’d be the best dressed Asgardian on Earth.