Remember *That* Holiday Picard Took? It’s Star Trek TNG’s Holiday Ale

by Hannah Means Shannon

Shmaltz Brewing Company is releasing a new Collector’s Edition beer for the holiday season commemorating the 30th Anniversary of Star Trek: The Next Generation. Over the summer they released Star Trek Symbiosis ni conjunction with SDCC, and now it’s time for  Star Trek Captain’s Holiday. CBS Studios has teamed up with Shmaltz for the only officially licensed Star Trek beers in the United States.

This week, Star Trek Captain’s Holiday “transports itself” in 4-packs to retail outlets in 35 states across the country and will be on draft at select bars.

Star Trek: The Next Generation 30th Anniversary Ale–Captain’s Holiday refers to the Star Trek: The Next Generation episode “Captain’s Holiday,” where the crew convinces Captain Picard to take a much-needed vacation on the “pleasure planet” Risa. Number One (Commander Riker) tricks the Captain into buying a small statue called a Horga’hn when he arrives. After being accosted by a steady stream of women, he is told that displaying the statue in public suggests he is seeking “Jamaharon”.

Shmaltz says:

Whether for Jamaharon or simpler moments of pleasure, Shmaltz’s tropical getaway should be perfect for kicking back and escaping the stresses of everyday life here on Earth.