Marvel’s Kevin Feige Takes A “Let It Happen” Approach To Paparazzi Photos

by Erik Amaya


A few weeks back, you may remember those first photos Page Six obtained of Brie Larson in her Captain Marvel costume. Many were surprised by the green-black-and-silver color scheme despite numerous pieces of concept art Marvel Studios released over the summer indicating Carol Danvers would wear her familiar blue-red-and-gold colors. Many also offered theories on the change; including the notion that the suit may be a standard issue Kree uniform that Carol later modifies.

At the time, my question lay in Marvel’s decision not to release a photo of their own prior to the paparazzi snaps Page Six acquired of Larson on set. I though it was absolutely strange that the studio didn’t want to own the narrative around this important film. And it seems that’s the exact approach they’re taking. While talking with Vulture, Marvel Studios president Kevin Feige told the site he has a laissez-faire attitude toward these sorts of set photos.

“If you want to film out in public — and Captain Marvel has a lot of scenes that will be shot on location — it’s gonna happen,” he explained. “Everything is filmed [by paparazzi] nowadays, so years ago, we decided, ‘If it’s gonna happen, let it happen.’ Most people are savvy enough to know they’re looking at a behind-the-scenes photo, completely out of context. So we don’t do things like rush photos. We released some concept art of her with different colors. People online have correctly identified what’s going on there.”

So those who support the Kree uniform hypothesis get a no-prize! Nonetheless, it’s still surprising to see Feige take such an unconcerned position. You would think they would want to introduce Larson in character their way. They did so at Comic-Con when they first announced her. And controlling the narrative certainly worked for Black Panther. Perhaps the studio has a bigger plan in mind and the paparazzi photos feed into it. Or, maybe, he just didn’t like the “rush photos” they took beforehand.

Captain Marvel opens on March 6th, 2019.

(h/t: Heroic Hollywood)

Erik Amaya

Host of Tread Perilously and a Film/TV Writer at A contributing writer at CBR, Fanbase Press, Monkeys Fighting Robots and Rotten Tomatoes. Voice of Puppet Tommy on The Room Responds. A seeker of the Seastone Chair and the owner of a Legion Flight Ring. Sorted into Gryffindor, which came as some surprise.