In a move that shakes up the interests of kids everywhere, Hasbro has announced its plans to acquire the Power Rangers brand from Haim Saban. The purchase was made with a combination of cash and stock valued at $522 million. This will give Hasbro complete control over the Power Rangers property including entertainment, toys, games, and more and full ownership of all characters, naming rights, and past and future seasons of the TV show.
The relationship between the two brands began in February of this year when Hasbro had paid Saban Brands $22.25 million for the Power Rangers master toy license which was scheduled to begin in 2019.
Hasbro CEO Brian Goldner says:
Power Rangers is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro’s Brand Blueprint. Shortly after entering into our licensing arrangement, it became clear that now was the time to begin investing in unlocking Power Rangers’ full potential. We see significant opportunity for Power Rangers across our entire Brand Blueprint, including toys and games, consumer products, digital gaming and entertainment, as well as geographically throughout our global retail footprint. We couldn’t be more pleased that Haim Saban will continue in a consulting role to further guide our development of this valuable property for the next generation of Power Rangers fans.
As a Power Rangers and Hasbro fan, I’m very curious as to what this could mean overall. Hasbro knows a thing or two about toys and marketing great franchises like the Transformers and G.I.Joe. Can you imagine a crossover between the Power Rangers and the Transformers? Can we see Optimus Prime fight a Megazord? The Hasbro brands have been making some great headway into comics, so I’m excited to see what kind of stories could come out of this acquisition. Sure, I’m interested in movie and TV possibilities, but my heart is in the funny books.