Deadpool’s 7-Eleven Invasion Continues While Deadpool 2’s Morena Baccarin Reveals Publicity Van

by Erik Amaya

 

One of the fun elements of a new Deadpool movie is its marketing schemes, videos and other oddities.

As we mentioned last week, Deadpool took over a 7-Eleven in California with various events and products. According to comicbook.com, the takeover continues nationwide with participating stores stocking special Deadpool merch and an augmented reality experience which allows customers to “meet” Deadpool via a phone app.

Meanwhile, Deadpool 2 co-star Morena Baccarin shared an image of a Portuguese publicity van tailored with the film’s iconography and a special message from Deadpool: “Don’t be a fool, go get your tickets.”

While fun, there is definitely a muted quality to the marketing for the sequel. There are fewer videos and the net doesn’t seem cast as wide as last time; with Deadpool (Ryan Reynolds) wishing Australia a happy Australia Day or helping men learn how to screen themselves for testicular cancer. Nonetheless, the stunts will no doubt continue as the film nears its May 18th release date.

Erik Amaya

Host of Tread Perilously and a Film/TV Writer at Comicon.com and Rotten Tomatoes. A former staff writer at CBR and Bleeding Cool, and a contributing writer at Fanbase Press and Monkeys Fighting Robots. Voice of Puppet Tommy on The Room Responds. A seeker of the Seastone Chair and the owner of a Legion Flight Ring. Sorted into Gryffindor, which came as some surprise.