Never underestimate the power of Disney’s marketing machine. This summer, Disneyland Resort will open up Star Wars: Galaxy’s Edge, a 14-acre attraction allowing for an immersive experience in a galaxy far, far away. Before you visit the park, you can read about this new area in comic book form.
Marvel Comics will begin a five-issue mini-series this April from writer Ethan Sacks and artist Will Sliney.
Star Wars: Galaxy’s Edge takes us to Black Spire Outpost, a place long frequented by smugglers, merchants, and travelers from every corner of the galaxy looking to make their score on the infamous black market. Alternatively, they can experience the exotic thrills only the remote world of Batuu has to offer. This is where beings thrive on unique opportunities, but the First Order threatens the livelihood of the miscreants at work there.
Writer Ethan Sacks says:
For me personally, this is a chance to fulfill a lifelong dream that started back when I was 4 years old watching the opening crawl for the first time at the Astor Plaza in Times Square during the summer of 1977. This new adventure, set in the wondrous – and dangerous – Black Spire Outpost, will have profound consequences for the Star Wars universe, and fans will be excited to see this story span through the eras and bring together some all-time favorite characters, including Han Solo and Chewbacca!
This isn’t the first time Disney has turned a theme park attraction into another medium. I mean, there are a few multi-million dollar films under the Pirates of the Caribbean franchise alone. There was a Haunted Mansion comic not that long ago, too.
Scott Trowbridge, creative executive for the Star Wars portfolio from Walt Disney Imagineering adds:
Black Spire Outpost is a place of endless intrigue and adventure, and what’s uniquely exciting about the Star Wars universe is that we are able to bring these stories to life across multiple platforms including comic books, novels, games and the immersive experiences we are building in our theme parks. Working together with Lucasfilm, we are able to integrate back stories, introduce new characters, as well as reveal previously untold stories about fan-favorite characters and their history with the planet Batuu and its colorful inhabitants.
For those of us that can’t make it to the theme park, Star Wars: Galaxy’s Edge gives us a chance to check this out in comic book form. The first issue, due out in April, will feature a cover by Rod Reis.