Magnetic Press Webstore Re-Opens To Consumers And Retail Partners

by James Ferguson

You might not be able to go to your local comic shop right now, but that doesn’t mean you can’t get comics. Magnetic Press has opened the virtual doors to its webstore once again offering introductory discounts on backlist titles, new releases, and exclusive merchandise. You can also pre-order upcoming releases. This comes shortly after Magnetic Press was spun out as its own full-service publisher after previously existing as an imprint under Lion Forge.

Mike Kennedy, Magnetic’s founder and publisher says:

We were excited to get back to form with the 2020 relaunch, resuming some of Magnetic’s previous initiatives such as our direct webstore and our community engagement. Despite the dour turn so early in the year with today’s quarantine climate, we’re actually taking this as a prime opportunity to pivot nimbly into supporting the market more directly, something we had in the plans from the start, but much more immediately valuable for everyone today.

Magnetic has been growing and adapting in these trying times while still focusing on quality printed books and a slate of digital and online content with the intention of cultivating a vocal community of readers, retailers, and creators. Lisa Wu was recently brought on to lead sales efforts across markets, overseen by Rick Johnson from Polarity, the holding company that operates Magnetic along with Lion Forge and Oni Press. Retailers and independent bookstores can contact Wu directly for marketing support and special opportunities.

Lisa Wu says:

One of our main priorities is to create the best purchasing experience for those in the frontline of comics, the hard-working business owners who support us and our readers everyday. With this direct interface, Magnetic Press can share valuable insights about the buying trends and preferences of their individual stores, provide relevant, free promotional materials, and funnel our followers to their stores though our community outreach programs. Retailers are an important part of our ‘Magnetic’ family.

The Magnetic Press webstore currently offers introductory discounts ranging from 25-51% off retail prices for most items along with a robust reward-point system. Several titles are available for direct pre-order including GenPet, Streamliner, and Gunland.

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