Marvel’s Brevoort Sees Digital Comics Generational Divide

Comics Tech — March 19, 2010 at 13:37 Share

Marvel Comics’ Executive Editor Tom Brevoort and Ira Rubenstein, vice-president of Marvel’s global digital media group, spoke with Sun-Times Columnist Andy Ihnatko about the company’s digital plans. They discuss Marvel’s current online subscription service “Marvel Digital Comics Unlimited,” predictions for future digital delivery, “Motion Comics” and a generation divide bewteen younger and older readers.

Ira Rubenstein on Marvel Online Subscribers vs. Paper Comics:

…we’re finding is that they are avid comic book buyers, still. Their buying habits haven’t gone down. If anything, they’ve gone up. By using our digital subscription service, they’ve discovered new characters and parts of the Marvel Universe that they weren’t aware of and have now started buying those books when they go to the comic book shop.

Tom Brevoort on the Generation Divide:

…I believe it is generational. Which is to say that the generations that have grown up with comics as a tangible print medium and who have lived with and loved them in that format for ten years, twenty years, thirty years or whenever they bought their first comic book from a candy store or a 7-11 or what have you, will always have an innate preference for that medium … because that’s really what they’re comfortable with, and what they know.

Tom Brevoort on Motion Comics:

…these are all the sort of Great Unknown questions that we’re grappling with and figuring out as we try different approaches and think “Oh, that worked pretty well,” “That didn’t work as well as we’d thought,” or “Maybe if we’d done a little more of this…”

Check out the full story here.

RELATED POSTS:

1. Marvel’s Free Mondays for March 21
2. Digital Comics Collections on the Marvel Comics App
3. Thunderbolts: Fear Itself

Tags: Digital Delivery, featured, iPad, Marvel Comics