This is freaking huge. Higher ad sales = bigger promotional budgets = more exposure for kid-friendly material. If you want the comics industry to survive, this is a very positibe first step.
(Originally posted on icv2.com.)
DC, Archie Link Up for Ad Sales
For Kids Lines
June 03, 2004
According to the Wall Street Journal, DC and Archie have linked up to present a single kids line of comics to advertisers. DC will rep ad sales for both companies; Archie will be included in a "kids network" of 20+ comic titles next year, with a rate base of 1.3 million copies per month. The Kids Group will also include DC's kids books, such as its Cartoon Network titles.
A full page across all the titles will sell for $36,478. Ad revenues will be shared between the two companies.
Both Paul Levitz of DC and Michael Silberkleit of Archie denied to the Journal that the ad relationship was leading toward a merger/acquisition.