Scott:
>Hell yes. My montly bill for bandwidth is
>not expensive at all.
It seems to an unusual case for a site that generates 6 million+ pageviews a month to pay next to nothing for bandwidth.
Mark Shallow, who does the webcomic ADVENTURERS!, just recently made an emergency move to Keenspace because he was being charged $800 a month in bandwidth costs by his host and he couldn't afford it. His strip was doing 600,000 pageviews a month (ten times fewer pageviews than PvP generates). At his former host, you could be charged $8,000 a month.
So you're obviously getting an extremely good deal on bandwidth, one that not everyone would neccesarily have access to.
>And ask yourself this: would you rather get
>2800 every month, or have the potential to
>earn tens of thousands but make nothing?
The prices on our own sponsorship packages are comparable to yours, and we've been more than willing to negotiate in order to meet the needs of the advertiser.
>I mean, you have an open end to your
>pricing and you sell it for a lot more.
>You have the potential to earn more than I
>do. But are you earning anything? Are you
>selling any of it?
We've sold some (our sponsors have included Comics Buyers Guide, Cheapass Games, WildcatComics.com), but obviously not as much as we would like. I've dealt with dozens of media buyers, and PRICE really hasn't been an issue. So far the main stumbing blocks have been these...
1.) Adult-oriented content. Just one example: a media buyer for the U.S. Army (among other major ad buyers) ruled out the possibility of advertising on Keenspot because of SINFEST. She thought SINFEST was too raunchy because it used words like "pimp." SINFEST is too adults-oriented for the U.S. ARMY, an organization that targets primarily ADULTS 18-24 with the hopes that they can sign them up and train them to kill. And SINFEST is PG-13 at worst.
So that's been a problem. It's one we can overcome, but it's a problem.
2.) Content not targeted enough to the advertiser's product. The average media buyer has no reason to target Keenspot for campaigns because we fit into no niche. As a whole, we're just comics. We're comics that appeal primarily to males 18-24, yes, but we don't fit nicely into any slots.
Just as an example, a webcomic that's about gamers and is read primarily by gamers would probably have more luck attracting gaming-related advertisers than a webcomic that is not about gamers and is not read by gamers primarily, and the gaming-related advertiser probably would not choose to advertise on the gaming comic site for the SOLE reason that they offer very low prices.
>When you do sell it, is it effective for
>your clients?
Thus far, not really. That is a problem we have to correct, if we can.
David:
>Oh, of course. But that doesn't account
>for repeat viewers over the course of a
>long period of time. If you name a >strip "Big Boobies!" and people flock to
>your site, they aren't going to stay if the
>strip doesn't continue to appeal to them.
I agree completely.
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Chris CrosbyCo-CEO, Keenspot Entertainment (
http://www.keenspot.com )
Cartoonist, SUPEROSITY (
http://www.superosity.com )