Rate Joe Q? Mmm, 7 out of 10. And that`s excellent considering i rate the Dc guys a 2 out of 10.
Seriously, i feel that Joe has done miracles in the confine of a conservative readership and a troubled company financialy. What is sometimes hard to figure out, and seem that Joe may take weird decisions, is that his job is to sell comics with every means necessary. For instance, at first i was put-off by the over-print policy, but the practice of having reserves by the publisher was costing Marvel a lot of moneys. And what do you know, you have retailers who order more and selling more comics i bet.
As a reader, i love the fact that he have come-up with this Maxx line, a place to go to for more noir periodicals. Guns, guns, guns! The decision that has been made by bringing the very best creators, especialy bold creators, is something that i personaly have hoped for for a long time. I mean Morrison, Allred, Grell...isn`t it great or what?
Additionaly, for many, the Marvel universe`s continuity was such a mess, that the slight interest they might have had to try a Marvel book was discarded. That`s where the Ultimate line come into play. A reintroduction to this universe. I heard that new readers wouldn`t come near a comic so why bother? Who said new readers meant non-comic readers? I`v seen message boards filled with people who only read Vertigo, and independant material, but have tried Ultimate X-men, because it`s more pure as concept without the continuity prison. And because it`s Millar too.
However what Joe did that was so simple but is at the heart of what trully matters: giving the creators total creative freedom. That, more than anything else will speak volume of Joe`s contrebution to comics when he will be an old man.
Droping the code is another good step into getting comics out of that dinosaur way of publishing.
Plus, the characters stay dead, no pointless crossover, no gimmik covers. Finaly! Three things that have hurt the validity of the super-hero stories for way too long now.
So why doesn`t he get a perfect 10? The little things. Every time i see Elektra alive, sold like Ronald Mcdonald, my stomac turns; Marvel has a great library of characters, but for whatever reasons, several characters still don`t have their books out like Silver surfer, Doctor Strange, Namor. They`ve never been good sellers? Well Joe, show the world that you can do it (for a while even Inhumans was a good-seller for God`s sake!); If you have to have a mature line, it`s cool, but why cram it with nobodies? I can`t stand rip-offs/spin-offs like the blond Black widow and War machine, just get the far cooler, sexier original Black widow, and if you want an armored character who`s not Ironman, well Guardsman will be better; Witchs. The bad girls phase was the worst thing that happened to comics, we don`t need that to come back; I don`t like the way Joe promote Marvel`s new material, he sounds like an annoying circus ring-leader (the spirit of Stan Lee?); the X-men line is still as ridiculous as it was. New X-men seems o.k. after three issues, and X-force is excellent, but the rest got to go; the comic code was droped, and Marvel censors books. So why drop the code in the first place? You want p.c.? You want stupidity? From now on, the characters can`t smoke! Yep, even Wolvie.
Ouf! That was longer than i thought. But these little matters can be fixed any day. And it`s not such a big deal if you think about it. Overall, Joe Quasada`s first year as Editor-in-chef was phenomenal. Although, i`m not behind the scene, so i don`t know much if all of this was Joe`s doing or Bill Jemas, or both.
I might add, what has impressed me most about Joe is his closeness to the fans. I`ve never seen somebody with such an important job actualy taking the time to respond to people without any interferences. "I`m there, shoot". Wow! He`s a better man than i am, most of the times i want to strangle everybody that is on the message boards. A class act.