Remeber when Bill Jemas was 'president' over at marvel and him and PAD got into a pissing contest about Captain Marvel possibly being cancelled and PAD got vocal about it and they had the contest on who could sell the most books:Cap Marvel or Jemas' title he wrote (I can't remember the name of it). Cap Marvel won
That was Marville & it was awfulle (although the artwork by M.D. Bright was nice...as expected). It parodied Smallville...or it tried to. UGH!
That was the U-Decide event & IIRC Captain Marvel bashed the hell-O out of the competition (which included Marville & Ultimate Adventures).
The thing I recall about Ultimate Adventures (which I did NOT read) was that it took almost a year & a half to publish 6 issues (yes, it was solicited as a monthly). It was written by Ron Zimmerman with art by Duncan Fegredo (who later went on to do some Hellboy stuff).
Anywho, I was never surprised by the outcome.
I wonder if Bill Jemas ever took that pie in the face (which was one of the stipulations for the loser)?