I don't even bother now.
But it seems to me that if you really want to showcase and sell someone on comic books, a whopping stack of free comics with a variety of titles to show our range in this medium would be a way to rope someone in.
As it stands now, I do enjoy fcbd offerings but find myself having to look around for post-sales on stacks of a certain year's worth of fcbd.
Should a few companies just get together like a Shonen Jump and put all their samplings in an anthology format and give those away for free?
Witness my Awesomeness!