Originally posted by Johnny:
it's an endless argument of course. i just don't think that a) price is as big a deterrent as the common thought that "comics are for geeks" nonsense, and b)the prices aren't that outrageous given inflation and all. especially DC books where the standard is 2.25 or 2.50. Indy's maybe b/c the standard is $3-4.
I disagree with this. Many, many people budget their money. If they can't afford it, they don't buy it. Comics are very expensive for the amount of entertainment that they provide. I look at them like a $10.00 chocolate bar or a $15.00 cup of coffee.
When I was younger I bought every comic that I wanted. Now that I am older I spend very little of my fun money on comics. I enjoy the titles that I buy, but their sure isn't a lot of them.
Those buying comics today are the hardcore fans. Not too many new readers with prices as high as they are or how long and intertwined the stories are.
Look at the Ultimate line. Glossy paper, top talent, better covers, and some of the lowest priced comics. They're getting these into Wal-Marts where everyday people can get access to these. You don't have to make a trip to a specialty store that carries them.