Bluewater is a company starting from the ground up
Not really. Bluewater is the remains of another company called Tidal Wave that went bankrupt.
The payment comes after sales have been made.
If a profitability threshold is met. Which, as of yet, has not been defined.
Darren knew that if comics are to survive they have to offer product that can reach out beyond the standard market out there and cross over into regions outside of the normal distribution range.
Are you familiar with Bill Marks/Vortex and his NASCAR comics? How about Hart Fisher/Boneyard and his Jeffrey Dahmer comics? There's really only so many of these that the market will consume before it becomes saturated. Marvel scored a huge hit with their Life of John Paul II bio-comic. Why didn't they try to milk that market more? Because they have more market savvy than Darren Davis, Bill Marks or Hart Fisher, that's why.
If other publishers had this vision, I.E. Future comics and Crossgen, they might still be around today.
Other publisher do have this vision. Noticed how many Obama comics there've been lately?
Read the Steven Grant column. The Bluewater piece is about halfway down the page.