No, the 50,000 figure is retailer orders through Diamond -- direct market orders, in other words -- but as you say, BEFORE WATCHMEN has been coming out for about six months now, so what we're seeing by November is a reflection of demand in stores.

That's why orders dropped from the initial (and ridiculous) 100,000-plus level to something half that. My guess would be, four or five months in, retailers had a decent idea of what they actually could sell.

Now -- having said that -- the two comics shops I've been in lately, I've seen a fair stack of unsold BEFORE WATCHMEN. Even now, I think, retailers probably are ordering too much. But that is purely anecdotal.