Dynamite Reveals License For Elvira: Mistress Of The Dark Ahead Of SDCC ’17
by Hannah Means Shannon
Dynamite Entertainment has made the announcement ahead of SDCC ’17 this week that Elvira, Mistress of the Dark, the horror icon “brought to (after)life” by actress Cassandra Peterson, will join their line of licensed properties courtesy of a new agreement with Queen “B” Productions and DevlinAgency. The publisher will be developing and manufacturing “a wide variety of product categories including comic books, trading cards, posters, lithographs, card games, and board games”. That’s a lot of products!
Elvira rose to stardom in 1981 as the nationally syndicated hostess of Elvira’s Movie Macabre. She evolved quickly into a cultural icon and film star (including two motion pictures, Elvira, Mistress of the Dark and Elvira’s Haunted Hills).
Cassandra Peterson says:
Where better to find ‘Yours Cruelly’ then with my fellow freaks and fiends of the comic book scene? Nooo….of corpse I’m not talkin’ about you, darling, but the ghouls and goblins in the pages of my very own Dynamite comic book! I can’t wait to light this powderkeg!!
Nick Barrucci, CEO and publisher of Dynamite Entertainment, says:
Elvira is timeless. Who else straddles the line between camp and class like Cassandra Peterson’s adored alter-ego? Her image is blazoned in the mind’s eye of a generation, a fierce and feminine figure as fresh on October 31st, 2017, as she was when she appeared on October 31st, 1981. It’s a delight to bring her fans (and her fiends) a wickedly wide array of brand-new comics, games, and merchandise, as we expand our merchandising categories.
There will no doubt be many announcements about this raft of Elvira comics and products in the coming months.