Marvel & SiriusXM Partner For Original Podcasts

by James Ferguson

Marvel Entertainment and SiriusXM have entered into a major multi-year deal to create original podcasts including original scripted series based on Marvel characters as well as unscripted original shows. This is Marvel’s most sweeping podcast deal ever, although I’m not sure how many the company has done. The first shows will premiere in 2020 on SiriusXM and Pandora. That’s where you’ll also be able to find many of Marvel’s most popular podcasts before they can be heard anywhere else.

Dan Buckley, President of Marvel Entertainment says:

Powerful stories are read, seen, and heard – and we believe audio is the next natural step to bring the Marvel Universe to fans around the world. Storytelling has always been at the heart of Marvel’s success, and SiriusXM and Pandora have the right platform and expertise to bring Marvel’s rich tapestry of stories to listeners in a whole new way. We are excited to introduce an impressive roster of programming with SiriusXM and Pandora, and we can’t wait to share more details in the weeks and months to come.

The scripted series will each be ten episodes based on characters like Wolverine, Hawkeye, Black Widow, and Star-Lord. A fifth series is also in the works where all four team up. Unscripted shows will look at Marvel’s history through a modern-day lens of pop culture, regular talk shows, shows dedicated to popular Marvel franchises, and an interview show with celebrity guests.
Scott Greenstein, SiriusXM’s President and Chief Content Officer added:

Whether in movies, TV or other media, Marvel has been a success everywhere it goes, employing a level of quality and pop culture brilliance that organically draws massive audiences, and they are bringing that creative genius to SiriusXM and Pandora. We chose Marvel for our first major foray into creating original podcasts, and are thrilled to have Marvel create new audio programming and curate top quality podcasts for SiriusXM and Pandora. Under our new creative collaboration with Marvel, we’ll now provide our subscribers and listeners and Marvel fans a breadth and depth of podcasts that will be an immersive adventure into the iconic Marvel universe.

I love this idea as I’m a fan of Marvel’s previous scripted podcasts revolving around Wolverine, produced with Stitcher. I’m curious as to how these will be available. For example, most podcasts are consumed in different programs, not necessarily in Pandora or SiriusXM. I understand this is an effort to not only create great content, but to increase subscriptions and usage of these apps. I also wonder if Marvel’s current podcasts will make their way to this service.

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