DC Comics Finally Break Silence Over Coronavirus Plans To Support Retailers

by Olly MacNamee

DC Comics have finally released a statement to retailers, and well after the erst of the industry has, outlining ether plans to distribute comics and support retailers. Like others they’re making their comics (for any comics with in-store dates of March 18th – June 24th) returnable as well as ‘exploring a multi-distributor model’ too.

Interestingly they chose Saturday afternoon to break the news when many comic book websites tend not to put anything our. Well, we’re not one of the sites so here’s the news now, albeit a bit later than hoped as here in the UK we were all tucked up in bed by that time.

Still, It’s something to start your Sunday morning off with before our new look Super Sunday Redlands as Sunday Service to take a look at the many, many independent comic books out there that you can buy directly from the creators.

Read the full statement here:

To Direct Market Retailers:

First, the entire team here at DC hopes that you, your family and your employees are staying safe and healthy during this very tough and precarious time. We know that you have been waiting for DC to comment on the state-of-affairs and to address any measures we will take to help our community lighten the burden of the disruption to our business, and we’ve been working hard on a long-term, solution-focused plan. Here is how we will help:

Periodicals and books with in-store dates between March 18, 2020 and June 24, 2020 will be fully returnable. We’ll even provide credit for your separate return shipping of these items only.

Additionally, because we anticipate that continued disruption to business operations will create regional volatility, DC is exploring a multi-distributor model to provide us with the flexibility needed during this crisis to get new content to our readers on an ongoing basis. In the short-term, we continue to engage in active conversations with Diamond to help us solve the distribution issues that have arisen and hope to get new product to stores that want or need it as soon as possible. We will provide additional information about how we’ll make that happen in the coming days.

Thanks for your patience with us. DC will continue to monitor the situation, continue to speak with you directly, and continue to support you through the days ahead. You are the lifeblood of this industry.

All best,

The DC Team

Olly MacNamee

A unashamed DC Comics fan and sometime teacher for over 20 years! I got lucky and found the escape hatch. Now, I just read and write about comics all day long. Co-host of the ICE-Cast podcast and one third of the brains behind Birmingham's street art and graffiti festival High Vis Fest.

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