Dynamite Moves Select Releases To July 1st
by James Ferguson
Dynamite is kicking off the summer with a bang by moving some of its biggest releases to the same day. July 1st will now see the release of The Boys: Dear Becky #2, Vampirella #10, Vengeance of Vampirella #8, Red Sonja #16, and Killing Red Sonja #2. This move coincides with a light week from some other publishers so Dynamite is taking advantage by heavying up on their titles.
Nick Barrucci, Dynamite CEO and Publisher says:
Our number one focus at Dynamite since the beginning of the pandemic has been making sure that the return of our titles to stores and to fans is executed as perfectly as we can. Not only for the strength of us as a publisher, but more so to make sure that our retailer friends come back strong and fans get excited. We usually do not release two titles featuring the same characters in the same week, such as Vampirella and Red Sonja, but when we saw that July 1st was going to have limited best-selling releases, we wanted to ensure that retailers had our strongest selection of books to sell. We also believe that for retailers this could be the perfect opportunity to have promotions to sell back issues to your fans leading up to the holiday on July 4. We know retailers are going to have a tough week, and we want them to do as well as possible planning in advance. These titles are also available for immediate re-orders to help capitalize.