DC Comics have announced that they will be replacing there popular Waltmart 100 page comic books with a 4 pack of shrink wrapped comics recently published by the company, with the first shipments hitting stores nationwide this Sunday 21st June.
Each pack of four is priced at $8.98, and to generate interest and collectability includes a collectible backing board featuring a different DC Super Hero. When joined together, they form an image of the Justice League by Ivan Reis.
The next phase in this ‘evolution’ is to get these packs into comic book stores by September 2020. Which, I hope, will keep these retailers happy too. Especially as this could result in more new comic book fans in the long run. After all, it looks like DC Comics have been spending some of there time in lockdown looking at new distribution model and, frankly, seeing them push this partnership with Walmart may be a good thing in the long run because they seem to be attempting to put contemporary comics usually only found in direct market specialists shops into potential new, younger, more demographically diverse readers hands. And, if you can get a kid hooked at an early age, as I was back in the days of spinner racks in mom and pop stores, then I see this as a good move. Are all, I’m still hooked on comics after all those long, long years. Hey, there’s worse things to be addicted to, right?
Your move Marvel.