Archie Comics Hits The Runway With King Features & Kate Spade Partnership
by James Ferguson
One thing I love almost as much as comics is a good t-shirt featuring the colorful characters from these pages. Archie Comics is taking that a step further with a collaboration with King Features and Kate Spade to feature Betty and Veronica on everything from handbags and backpacks to keychains and coin purses. All of them are inspired by the classic ’40s Archie comic book style.
Archie Comics CEO and Publisher Jon Goldwater says:
When you think of best friends, the first people that come to mind are Betty and Veronica .Having the chance to partner with Kate Spade for this amazing collaboration is a dream, and Betty and Veronica are a perfect match for the Kate Spade New York brand.
The Kate Spade x Betty and Veronica collection is available worldwide at Kate Spade New York Outlet stores.
King Features Vice President and General Manager, Global Head of Licensing Carla Silva added:
We are thrilled to be working with Kate Spade New York on behalf of Archie Comics to bring Riverdale High’s most fashionable duo to fans across the nation and select markets around the globe. This collection not only celebrates Betty and Veronica’s unique sense of style, but also the special bond of their friendship.
