What? Wait. One billion click on their newly set up website servethebutton.com and Bad Idea will start publishing comics?
That’s the bait and if you thought this was an impossible number to achieve, like I did, I’d take a quick look over to their website now and see the stark reality for yourselves.
Looks like we won’t be waiting too much longer for new books and new titles from this new, enigmatic, elitist comic book enterprise.
You see, the astronomically high number of clicks needed is somewhat misleading as you can tap on the button as many times as you like. You can see that the mountain to climb soon becomes a mole hill. But, it’s a fun wheeze that caught me out and we could all do with a bit of cheering up. Did it catch you out too?
Bad Idea recently set up a $25,000 emergency relief fund for equal distribution amongst their flagship stores they’ve cherry-picked to do business with and kept their creators on the payroll with work too. Not bad for a company yet to put out a comic, even if a select number of stores benefit.
Here’s more from Bad Idea on this cheeky PR stunt and the accompanying video:
If you’re reading this, you’ve probably heard of Bad Idea — the unruly and experimental comic book publisher that was just weeks away from releasing its first title earlier this year until…we were contacted by something we can neither rationally explain nor fully understand.
It calls itself “The Button.”
For months, fans have been clamoring to know when Bad Idea will release its first comic. The answer is simple: We can’t…because, seemingly overnight, The Button has assumed control of every facet of Bad Idea — commandeering everything from our publishing plan to our generous suite of employee perks. (“Ping-Pong Fridays,” RIP.) But, most startlingly of all, it will not let Bad Idea begin its launch until it has collected what it wants — what it demands — from all of us:
One billion clicks. 1,000,000,000,000. That’s billion with a “b,” friend.
At first, we started clicking ourselves. Then, our families, our neighbors, our pool boys, our paleo culinary consultants. Then, our writers, our artists, and on and on and on. But it wasn’t enough.
Yes, friends — its magnitude The Button demands to be clicked, and it knows to whom it must now extend its burdensome grace: YOU. It has seen you. It has judged you. And it still likes you anyway.
To achieve its purpose, The Button has guided our hands in shaping ServeTheButton.com— something new that we’re calling a “website,” to coin a phrase (hope it sticks) — where its spectacular totality will receive your clicks, every second of every hour of every day, until it has sated its inestimable void. It also is a lot of fun to play with and looks pretty cool, if we’re being honest about it:
1) Don’t go home, there is no time. 2) Click it and don’t stop, no matter what anyone tells you — especially us. 3) Follow Bad Idea on Facebook, Twitter, and Instagram to hear The Button speak and earn its favor. From time to time, The Button may issue new challenges, demand offerings, or reveal its manyfold enigmas. Make sure you are listening when it does. 4) Accept it. The Button is running the show now, and there’s no going back, jack. Steel yourself for the months of The Button’s domination that yet await.
We can only speculate as to The Button’s true origin and motives, and we know neither how nor why it seeks this outcome. All we can say for certain is that we must comply to bring Bad Idea to comic shops as we’ve all long hoped, dreamed, and aspired…or face the grave consequences of cosmic imbalance.
What is the truer purpose: to push or to be pushed? This is the wisdom The Button yokes from those who attend it. It is the mystery of revelation, the intention of design, the servitude of purpose. Also, America’s new favorite pastime. Click it! CLICK IT!
ONE BILLION CLICKS AND BAD IDEA BEGINS!
ONE BILLION CLICKS AND BAD IDEA BEGINS!
GO GO GO! DON’T STOP CLICKING! IT’S FUN! NEVER STOP CLICKING! NEVER —
The Button will issue its first edict today at 12 noon ET/9 am PT. So it has been foretold.
In the meantime, surrender your email address to The Button’s will, so you don’t miss a single milestone on the march to one billion clicks.
But don’t forget to click. Whatever you do, never forget to click. We’re counting on you.