Valiant Entertainment is paying tribute to first responders with a series of digital billboards at the US Open Cricket event held from December 15th – 20th. Fans will see heroes from the Valiant Universe supporting the heroes on the frontline of the COVID crisis.
“Bringing Valiant’s pop culture superheroes and the US Open Cricket’s sports heroes’ huge audiences together to salute first responders is a cause that will be heard around the world.” says Chairman and CEO of CCUSA, Mahammad Qureshi (MAQ). “This relationship will also bring lots of fun download activities for families to participate in while enjoying the fastest growing sport in the world, US Open Cricket!”
“Promotional Marketing that brings Sports and Entertainment together provides a promotional overlay of value to new and current partners of US Open Cricket Council and Valiant Entertainment,” said Douglas Haase Sponsorship Manager CCUSA and CEO Haaseline Entertainment.
“We are very excited to see how MAQ is taking this massively popular global sport and building it for the US market—for kids as well as adults, and we see a wonderful fit for our transmedia demographic.” added Russ Brown, Valiant’s President of Consumer Products, Promotions & Ad Sales. “And he had us at hello when he expressed interest in Valiant’s participation in supporting first responders.”
On the surface, this looks like a basic out-of-home ad buy, but I’m glad to see a comics publisher doing something different and doing some good in the process. Keep an eye out for the Valiant billboards while watching the US Open Cricket event later this month.