Diamond’s ‘PREVIEWSworld Pullbox’ To Launch June 7, 2021

by Brendan M. Allen

Diamond Comic Distributors has announced June 7, 2021 as the official launch of PREVIEWSworld Pullbox to consumers, a service that allows comic shop customers a new way to manage their pre-orders and subscriptions with their local comic book specialty shop.

The service, which is currently wrapping up beta testing, already boasts an impressive list of existing users. Diamond states that there are currently more than 300 comic shops and 17,000+ consumers using Pullbox to manage their weekly orders. I called my local shops here in Bakersfield, CA, and none of them participated in the beta testing period, but several are signing up to participate once the program goes live on June 7. 

Pullbox  manages more than 225,000 subscriptions on the platform, which supports the full list of products available in Diamond’s Previews catalog and beyond, including Image Comics, Marvel Comics, DC Comics, Dark Horse Comics, IDW Publishing, Dynamite Entertainment, BOOM! Studios, VIZ Media, Funko, Kotobukiya, Mezco Toyz, Diamond Select Toys and more.

Readers should be able to use the PREVIEWSworld website to place orders directly with their local comic shop. A suite of tools allows consumers to sync orders with participating local comic shops, manage pre-orders & subscriptions, place special orders, keep a wish list, and track weekly purchases. It also provides customers with e-mail alerts for order confirmations and when items are available for pickup.

“We took advantage of an extended beta test period to add more features and enhance the functionality of these tools,” said Chris Powell, Chief Sales & Service Officer for Geppi Family Enterprises, a network of companies including Diamond. “We have heard from many retailers already that PREVIEWSworld Pullbox has increased their sales while also providing added convenience for their customers and I am excited to be rolling it out to a much wider audience with this launch.”

Pullbox will officially launch to consumers June 7. Readers interested in setting up a PULLBOX account can visit PREVIEWSworld.com/Pullbox starting June 7.


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