Comic Tags: A New Way To Collect Comic Books

by Brendan M. Allen

One of the problems comic publishers and collectors face in the digital age is adapting to digital comics platforms in an industry that relies heavily on physical collectability. Scout Comics has partnered with Comic Tags to address this issue. 

Comic Tags are a hybrid of comic books and trading cards, giving collectors a tangible card to collect, while retaining the benefits of digital comics.

These limited edition collectible cards each have a unique scratch off code to download a PDF copy of the graphic novel featured on the card. They’re attached to hangable backers that open, close, and look like a mini-comic book. These backers have interiors that are pulled right from the comic, giving you a glimpse at what you’re getting and a fun art piece to hang on to along with the collectible card.

Don Handfield, partner and board member of Scout Comics says “I always felt like digital sales for comics were not near the numbers they should be. Digital comics should be for comic publishers what the CD was for the music labels or DVDs were for film studios. But digital comic sales account for less than 8-9% of overall sales industry wide. I think this is because collectors want something they can touch and feel. Collectors want to collect.”

James Haick III, Comic Tags founder and President (who is also a partner at Scout Comics), came up with a unique solution to this problem with Comic Tags. “As a lifelong collector, I have hundreds of comic boxes in my house and storage unit that are difficult to access and unwieldy to handle. I can’t easily read the comics I have collected. Digital comics should solve this problem, but I never loved digital comics because I couldn’t touch them or feel them, so it never felt like actually ‘collecting’ anything.”

Comic Tags attempts to solve all of these problems. This new patent pending product makes digital comics ‘collectible.’ Each Comic Tag looks and feels like a miniature comic book, right down to the clear plastic comic sleeve each one comes with. Inside each mini ‘comic’ cover is a limited edition collectible card that contains a unique code that allows the bearer to download a digital PDF of the comic book pictured on the card. 

Comic Tags have a price point lower than buying typical print and digital trade paperbacks. Most graphic novels are priced between $14.99 and $29.99 each, while the first wave of Comic Tags are launching at $6.99. For collectors, it’s a fraction of the trade paperback price. For publishers, it’s a whole new product line and profitable way to sell their digital books.

Comic Tags first wave of releases will be some of the most popular Scout Comics series. The Mall, White Ash, Mindbender, Stabbity Bunny, It Eats What Feeds It, Gutt Ghost, Solar Flare, and The Source are available now right here. More partnerships with publishers are planned in the future.

“The collectible card market is an international, multi-billion dollar business. So are comic books. By combining these two collector favorites, we not only give collectors a new way to collect and read their favorite titles, but also provide a new revenue stream for publishers, creators and retailers. We are in talks with other publishers now and expect to have more Comic Tag publisher partnerships to announce very soon,” said James Haick III.

 

Comic Tags will be tailored to each publisher’s library with custom special variants, holographic chase cards, limited edition foil and metal cards and of course one-of-a-kind limited edition and artist signed variant covers. It’s a new way for collector’s to pick up some of their favorite series, and a way for publishers to put both new and back catalog titles into the market in a fresh way.

 

 

 

 

 

Brendan M. Allen

Brendan Allen has probably had more jobs than you would reasonably believe. Dog trainer? He’s done it. Flooring contractor? You bet! EMT? Army NBC specialist? Road dog for a Celtic rock band? Yes, yes, and och aye! Now he reads comics and writes about them. It's a rough gig. You can follow Brendan on Twitter @SaintAmish where he tweets about comic books and cystic fibrosis awareness.

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