SDCC 2022: ‘The Boys’ Omnibus Collections Generate Over $1 Million in Sales Over Just One Month
by Erik Amaya
Designed to celebrate the 15th anniversary of the original comic book series and timed for release alongside the third season of its television adaptation, The Boys Omnibus collections have sold a reported $1.34 million in revenue according to Dynamite Entertainment. In fact, the first volume is currently sold out with the company vowing to print another run of the book. The three hardcover editions collect the original Boys comics by Garth Ennis and Darick Robertson.
“When orders came in, they were solid, but we decided to roll the dice, and overprint considerably as we had faith in the comics, and in the TV series. We overprinted each volume by more than four times the initial orders, and ensured that they were in stores during the third season, and it is extremely rewarding to see retailers do so well with the books as fans are helping sell through, and having sold out of Volume 1 and nearly sold out of Volume 2, with some of Volume 3 still in stock at Diamond Comic Distributors,” Dynamite CEO and Publisher Nick Barrucci said in a statement. But as “printing in North America was considerably more expensive,” he credited a successful Kickstarter campaign with offsetting some of the cost and bringing new fans to the title and comic books overall.
“While we would have generated more money if we did the crowdfunding campaign first, it was important to us for retailers to have pre-sales first, and we then were able to help offset the printing costs and grow the market,” he added. “I thank the retailers and fans for supporting our releases.”
Some copies of The Boys Omnibus Vol 3 are still available via Diamond Comic Distributors while copies of Vol 2 remain in circulation at some retailers.
