Bad Idea Returns But With Very Little Details

by Olly MacNamee

Comic book publisher, Bad Idea, has returned. Although I never did believe in their demise. It was greatly exaggerated, and by themselves I might add. Still, Bad Idea are back with a whole trove of new titles. They’re just bot ready to share any with us yet though. But here’s what they are telling us:

“BAD IDEA TWO: PART ONE consists of seven mind-melting, long box-busting titles of pure comic book brilliance by, what is without a doubt, the greatest collection of writers and artists ever convened. An assemblage of comics so guaranteed to excite and dazzle that we’re going to offer them for a very special blind pre-order!

No details about the BAD IDEA TWO: PART ONE stories, titles or the creators will be revealed until Thursday, September 8th. However, one day prior to the unveiling, we will be holding the BAD IDEA TWO: PART ONE PRE-ORDER DAY event — a chance to pre-order all seven of the books in the big BAD IDEA return and guarantee nothing BAD IDEA-y prevents you from completing your BAD IDEA TWO: PART ONE collection.”

That, and how to pre-order:

Here’s how the BAD IDEA TWO: PART ONE PRE-ORDER DAY event works:

“1 – BAD IDEA TWO: PART ONE is made up of seven titles (15 issues) on-sale between November and February.
2 – Connect with any BAD IDEA Destination Store ONLY on Wednesday, September 7th (in-person or by any other means accepted by the store).
3 – Pre-order all seven of the BAD IDEA TWO: PART ONE titles with your store. You are pre-ordering blind. No titles. No story details. No creative teams. Only the cover price and number of issues will be released by September 7th. Consult your store for their pre-order requirements.
4 – If you’re one of the first 10 people to pre-order all seven titles at your store, you will be awarded a swanky BAD IDEA TWO: PART ONE redemption sticker.
5 – The sticker can be used to redeem, from BAD IDEA, an extra, alternate, and exclusive story choice for one of the soon-to-be-revealed books in the BAD IDEA TWO: PART ONE line-up. WTF is a story choice? Oh boy, just you wait.”

So, Bad Idea are relying on enough comic book fans to simply order titles on good faith alone. And at a time of folks tightening their belts too. Still, I am sure there will be enough wealthier/dumber fans (or collectors, maybe?) who will follow these guidelines.

Oh, and there’ even more hoops to jump through:

“Miss the BAD IDEA TWO: PART ONE PRE-ORDER DAY and you’ll miss the BAD IDEA TWO: PART ONE redemption sticker, along with the extra, alternate, and exclusive story choice it redeems. But, rest easy, you’ll still be able to pre-order any or all of the BAD IDEA TWO: PART ONE line-up until each book’s order deadline. Probably, I mean unless we’re forced to lock orders after the pre-order. But that wouldn’t happen, would it?”

Well, we will endeavour to continue to follow this one and post more when we hear more. Anyone out there tempted by this strange, but original marketing strategy?

%d bloggers like this: