SXSW 2023: Loungefly Reveals Upcoming Collection Featuring Fun Throwbacks

by Gary Catig

Just a few days ago, we learned that Loungefly would be making their SXSW debut exhibit by holding an immersive experience and happy hour at their booth. Now, they’ve revealed three new collections that they will have on display at their booth (#1235) that relate to fan-favorite franchises from the past. The collections have fun features including glow-in-the-dark, scented and plush.

Most people these days might be familiar with the Jurassic World trilogy, but this year marks the 30th anniversary of the entry that heralded the cinematic universe. To celebrate the release of Jurassic Park, Loungefly will exhibit a mini backpack, zip around wallet, and cross body bag. Those logos will have you feeling nostalgic for the summer of 1993.

Another collection is centered around the cartoon character Strawberry Shortcake. Like the Jurassic Park line, Loungefly revealed a mini backpack, zip around wallet, and cross body bag. The character has had many redesigns over the years, but this line has a definite retro feel.

A deeper cut for folks out there are Popples, a toy line composed of marsupial-like teddy bears that had long tails with a pom-pom at the end. A pouch in the back allowed them to be inverted into a brightly colored ball. The name refers to the sound they made when unfolded back into their teddy bear form. They even had their own cartoon in the mid 80s. Take a look at the mini backpack below.

If you’re interested in any of these products, head over to the Loungefly website to be notified when the collections are released in April.

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